The hashtag #BoycottJimmyJohns trended on Friday with calls for a nationwide boycott of the fast-food sandwich restaurant after a photo of the owner flashing a thumbs-up with an elephant he killed resurfaced.
Twitter personality “Brother Nature” appears to have sparked the viral hashtag with a Friday tweet, in which he wrote: “We boycotting Jimmy Johns [sic].”
We boycotting Jimmy Johns https://t.co/pIjgVbJmCM
— Brother Nature (@BrotherNature) August 23, 2019
Newsweek confirmed that the man seen in the photo is, in fact, Jimmy John Liautaud, the founder of the American franchised fast-food restaurant chain.
Twitter users also shared additional images of Liautaud posing with dead animals he apparently shot for sport.
The owner of Jimmy Johns is a repeat offender.
Feel free to stop buying his sandwiches and funding his inhumane exploits. pic.twitter.com/nPBWhtHXO0
— Simran Jeet Singh (@SikhProf) August 23, 2019
“The owner of Jimmy Johns is a repeat offender,” activist Simran Jeet Singh tweeted. “Feel free to stop buying his sandwiches and funding his inhumane exploits.”
I don't patronize Jimmy John's. Thanks for making it public on Twitter so many others will see & know about this non human. It shows something so sick and twisted in individuals that can kill in coldblood so many beautiful endangered species and feel proud about it. https://t.co/EYuTWcZ714
— artemis888infinity (@Artemis888Infin) August 23, 2019
Journalist Yashar Ali tweeted on Friday: “Few times a year this pic of the founder of Jimmy Johns [sic] goes viral. It almost always starts trending and everyone is shocked! Tons of retweets! But this pic is from years ago and meanwhile [elephants] are facing a real crisis & when people tweet about that, it gets little attention.”
Few times a year this pic of the founder of Jimmy Johns goes viral. It almost always starts trending and everyone is shocked!
Tons of retweets!
But this pic is from years ago and meanwhile 🐘 are facing a real crisis & when people tweet about that, it gets little attention pic.twitter.com/7tdybMN310
— Yashar Ali 🐘 (@yashar) August 23, 2019
He continued, “To be clear, I am asking people to move on from this! Seriously! Elephants are facing some serious issues and a trophy hunting pic from years ago is the focus.”
— Natty Ice Man (@TheNattyIceMan) August 23, 2019