After less than a month, former President Donald Trump has permanently shuttered his blog, “From the Desk of Donald J. Trump,” a spokesperson told CNBC on Wednesday.
The widely mocked website hosted statements from Trump following his ban from major social media companies including Twitter and Facebook.
According to senior adviser Jason Miller, the page “will not be returning.”
“It was just auxiliary to the broader efforts we have and are working on,” Miller told CNBC, hinting that they hope to have additional details about those efforts “soon.”
The page launched last month amid Trump’s ban from Facebook and Twitter in the aftermath of the deadly Jan. 6 riot at the U.S. Capitol, when a mob of Trump supporters stormed the building while a joint session of Congress met to certify President Joe Biden’s win in the 2020 presidential election.
Twitter explained that Trump’s rhetoric violated its “Glorification of Violence” policy and thereby banned him for life from the platform. Facebook CEO Mark Zuckerberg wrote in January that they “believe the risks of allowing the President to continue to use our service during this period are simply too great.” Facebook’s decision was upheld by the company’s quasi-independent Oversight Board last month.
A recent analysis from the Washington Post found that visits to his website trailed websites like Petfinder and Delish in terms of estimated visitors.
As noted by the Washington Post’s Karen Tumulty, Trump sent his supporters several desperate pleas to read his blog in the weeks leading up to its end on Wednesday.
“Trump is still waiting for you to sign up to his new social media platform,” one message to supporters read. “This can’t wait, Big Tech is trying to shut down and silence conservative voices. Do your part to fight back. Help elevate President Trump’s new platform!”
Axios reporter Lachlan Markay flagged a similarly desperate email promoting Trump’s blog. The email in question was paid for by the National Republican Congressional Committee.
“It’s embarrassing, Fellow Conservative,” the email began. “Trump launched his new site and you haven’t said you’ll join. Don’t reply and he’ll know you abandoned him.”