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The Guardians of Democracy

The Guardians of Democracy

Volvo Latest Advertiser To Pull The Plug On Sean Hannity After His Defense Of Roy Moore


Volvo Latest Advertiser To Pull The Plug On Sean Hannity After His Defense Of Roy Moore

Volvo has become the latest company to distance itself from Fox News host Sean Hannity by pulling their advertisements from his show in the wake of his support for Alabama Republican Senate candidate Roy Moore and his attacks on the growing list of women accusing Moore of sexual misconduct.

Previously, we reported:

Media Matters reported on Monday that The Society for Human Resource Management went a step further and ceased advertising on Fox News entirely.

Here is a growing list of advertisers that have confirmed to Media Matters that they have dropped all current and future advertising during the Sean Hannity Show on Fox News:

Media Matters released the following statement on Monday:

We’ve been warning advertisers and media about the risks of associating with Sean Hannity for months. Increasingly they are recognizing those warnings and excluding his show from their ad buys.

Advertisers began leaving Hannity’s show during the summer due to his volatility and conspiracy theory peddling. The latest flare-up by the host — who has literally been encouraging his viewers to destroy and boycott a product that is still being advertised on other Fox News shows — is yet another example demonstrating that his volatility is bad for business.

But it’s what Hannity does on his show that is totally unacceptable and that’s driving advertisers away.

Advertisers that remain with Hannity now are choosing to be stuck in an endless string of controversies. Many have decided it’s not worth the damage to their brands to associate themselves with Hannity. Based on the conversations I’ve had in the past few days, I am totally confident that many more will part ways with Hannity in the days ahead.

On Thursday, Hannity, who endorsed Moore’s campaign in September, claimed that Moore’s accusers were lying, saying: “Then you have false allegations that are made, and you know — how do you determine? It’s ‘He said, she [said].”

Hannity also claimed that the women making allegations against Moore are only doing it for money: “This goes back to what you said. Do people do it for money, do they do it political reasons? How come — is that more common than people would think?..They will lie to make money.”

He continued:

“Here’s some really fascinating questions. How do you know if it’s true? How do we — what’s true? What’s not true? How do you ascertain the truth? What happens when it’s 38 years later? It’s a serious topic, and — because if it’s true and people act like this, it’s disgusting, it’s despicable, it’s criminal.”

Then Hannity invoked the Bible’s Ten Commandments:

“We do have Ten Commandments. One of the commandments is ‘thou shalt not bear false witness.’ We know human beings break, with regularity, the other nine commandments. Did they break this one?”

Media Matters notes:

In August, Media Matters called on Hannity’s advertisers to stop financially supporting his lies and extremism and warned that Hannity’s volatility made him a business risk. The companies who spoke out this week join Cadillac and E-Trade among other brands that no longer wish to be associated with the Fox host.

Hannity’s advertiser losses from the late summer are part of the reason Fox’s revenue has begun to drop precipitously.


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