Uber announced on Thursday that it will offer free rides to users going to the polls on Election Day as part of a series of initiatives to encourage riders to vote in the midterm elections on Nov. 6.
The ride-sharing company is partnering with Democracy Works and #VoteTogether to provide free rides to voters as part of its “Get to the Polls” feature. Users must first obtain promo codes from one of the voting advocacy groups.
Riders will also be able to enter their home address into the app, which will then identify their designated polling place. The Uber app will also provide information on how users can register to vote.
“Decisions get made by those who show up,” Uber CEO Dara Khosrowshahi wrote in a blog post. “This Election Day, Uber will be doing what we can to make it easier for people to do just that.”
Lyft, Uber’s competitor, revealed in August that it would partner with several voter-turnout organizations to offer discounted and free rides to the polls on Election Day, including free rides to “underserved communities that face significant obstacles to transportation.”
In the 2016 election, 35 percent of youth surveyed cited a lack of transportation as the reason they didn’t vote.