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The Guardians of Democracy

People Are Burning Their Own Nike Gear To Protest Nike’s New Kaepernick Ad

NEWS

People Are Burning Their Own Nike Gear To Protest Nike’s New Kaepernick Ad




Nike on Monday revealed a new “Just Do It” ad campaign featuring Colin Kaepernick, with a tagline that read “Believe in something. Even if it means sacrificing everything.”

Dozens of outraged customers took to social media to post videos and photos of themselves destroying their Nike products to protest the shoe company’s decision to make the former San Francisco 49ers quarterback the face of its new ad campaign. Many included the hashtag #NikeBoycott.

A couple hours after Nike’s announcement, country musician John Rich responded by telling fans that his band’s sound man, a former Marine, had cut the Nike logo off of his socks.




“Get ready @Nike multiply that by the millions,” Rich tweeted.

Some Twitter users suggested that the protesters instead donate their Nike gear to “underprivileged kids” or homeless veterans:

Others noted:

Kaepernick became the first NFL player to sit and later take a knee during the national anthem during the 2016 NFL season as part of an effort to peacefully protest social injustice.





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