Barack and Michelle Obama are getting into the movie-making business after signing a multi-year production deal with Netflix.
Netflix announced the partnership in a Monday tweet.
President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features.
— Netflix US (@netflix) May 21, 2018
“President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features,” the company said.
Netflix did not specify a timeline.
Sometimes the former president and first lady will be on camera as hosts or moderators, in other cases, they will stay behind the scenes as producers, a source told CNN.
The Obamas said Monday that they want to harness “the power of storytelling” to promote common values.
“We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world,” Barack Obama said in a statement.
“Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership,” Michelle Obama added.
The Obamas have set up a company called Higher Ground Productions “as the entity under which they will produce content for Netflix,” Netflix said.
“President and Mrs. Obama have always believed in the power of storytelling to inspire,” Eric Schultz, an Obama senior adviser, told the New York Times in March.
“Throughout their lives, they have lifted up stories of people whose efforts to make a difference are quietly changing the world for the better. As they consider their future personal plans, they continue to explore new ways to help others tell and share their stories,” Schultz said.