Online sales for Nike grew more than 30 percent after the sportswear company announced that Colin Kaepernick as the face of its latest ad campaign, reports Fortune magazine.
A new report from Edison Trends says Nike’s online sales grew 31% from Sunday through Tuesday of Labor Day weekend this year, a 17 percent gain from the number recorded for the same period in 2017.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory,” the company said in a statement.
The signing of Kaepernick, who was the first NFL player to protest racial inequality and police brutality by taking a knee during the national anthem before games, generated fierce backlash from critics of the protest movement including President Trump.
“Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts,” the president tweeted Wednesday.
In the new Nike ad released this week, Kaepernick says, “Believe in something, even if it means sacrificing everything.”