Long John Silver’s announced on Thursday it would no longer advertise on Fox News in the wake of Fox News personality Tucker Carlson claiming on-air that white supremacy is a “hoax” in the wake of two deadly mass shootings.
Nestlé and HelloFresh, which have advertised on Carlson’s show in the past, told The Hollywood Reporter they were no longer running ads on the show. Nestlés confirmed it had no plans to do so in the future.
CONFIRMED: @longjohnslvrs will no longer advertise on Fox News.
You probably could have read that on the tweet below, but worth repeating. https://t.co/ijrK8eaEiF
— Sleeping Giants (@slpng_giants) August 9, 2019
Earlier this week, Carlson claimed on his show “Tucker Carlson Tonight” that there is no white supremacy problem in the United States and that it’s a “hoax” proliferated by the media.
“The whole thing is a lie,” said Carlson. “It’s actually not a real problem in America.”
Carlson’s remarks came hours a gunman killed at least 22 in El Paso, Texas, and reportedly posted a white supremacist manifesto online shortly before the shooting.
In light of that and Carlson’s history of repeatedly giving airtime to white nationalist conspiracy theories and talking points, #FireTuckerCarlson began trending on Twitter on Wednesday.
In an apparent coincidence, Carlson announced that he would be taking some time off from his broadcast that same night. He also told his critics to “calm down.”
Fox News has stayed silent on the controversy. CNN’s Oliver Darcy reported on Wednesday night that none of the channel’s board members ― including Rupert Murdoch, Lachlan Murdoch, Jacques Nasser, Anne Dias, Roland Hernandez and Paul Ryan ― agreed to comment on Carlson’s rhetoric.
Carlson lost more than 20 advertisers last year after suggesting that immigrants are making the United States “dirtier.”
The Fox News personality lost even more advertisers in March after Media Matters released audio revealing white nationalist rhetoric he used during various appearances on shock jock Bubba the Love Sponge’s show between 2006 and 2011, reports HuffPost.