21st Century Fox has decided “to cease providing a feed of Fox News Channel in the U.K.” Tuesday afternoon due to extremely low viewership, the media giant said in a statement.
“Fox News is focused on the U.S. market and designed for a U.S. audience and, accordingly, it averages only a few thousand viewers across the day in the U.K.,” the media giant said in a statement.
“We have concluded that it is not in our commercial interest to continue providing Fox News in the U.K.”
Sky stopped broadcasting the US television network in the UK from 4pm on Tuesday, reports the BBC.
The Hill adds:
Fox News has faced stiff competition in the U.K. from British-based news organizations including the BBC, ITV and Sky News. In June, U.K. Culture Secretary Karen Bradley said a decision to approve 21st Century Fox’s proposal to take full control of Sky TV wouldn’t be made until it received additional review from Britain’s Competition and Markets Authority. Currently, 21st Century Fox owns 39 percent of Sky TV.