Five major companies have decided to distance themselves from Fox News host Sean Hannity by pulling their advertisements from his show in the wake of his support for Alabama Republican Senate candidate Roy Moore and his attacks on the four women who accused Moore of sexual misconduct this week, whom he accused of lying for money.
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
While we continually strategize on where we advertise on and offline, we are not currently, and will not be running TV ads on Hannity. @mmfa
— realtor.com (@realtordotcom) November 11, 2017
Hi there! Hannity is blocked from our advertising list. If we can help with anything else, please don't hesitate to reach out to us at firstname.lastname@example.org.
— ELOQUII (@ELOQUII) November 10, 2017
We’ve received inquiries RE: advertising on Hannity. We are not running TV advertising on Hannity. We continue to closely evaluate where we advertise.
— 23andMe (@23andMe) November 10, 2017
We can confirm that we do not have advertisements running on this program.
— Nature's Bounty (@NaturesBounty) November 11, 2017
On Thursday, Hannity, who endorsed Moore’s campaign in September, claimed that Moore’s accusers were lying, saying: “Then you have false allegations that are made, and you know — how do you determine? It’s ‘He said, she [said].”
Hannity also claimed that the women making allegations against Moore are only doing it for money: “This goes back to what you said. Do people do it for money, do they do it political reasons? How come — is that more common than people would think?..They will lie to make money.”
“Here’s some really fascinating questions. How do you know if it’s true? How do we — what’s true? What’s not true? How do you ascertain the truth? What happens when it’s 38 years later? It’s a serious topic, and — because if it’s true and people act like this, it’s disgusting, it’s despicable, it’s criminal.”
Then Hannity invoked the Bible’s Ten Commandments:
“We do have Ten Commandments. One of the commandments is ‘thou shalt not bear false witness.’ We know human beings break, with regularity, the other nine commandments. Did they break this one?”
Media Matters notes:
In August, Media Matters called on Hannity’s advertisers to stop financially supporting his lies and extremism and warned that Hannity’s volatility made him a business risk. The companies who spoke out this week join Cadillac and E-Trade among other brands that no longer wish to be associated with the Fox host.
Hannity’s advertiser losses from the late summer are part of the reason Fox’s revenue has begun to drop precipitously.