A car dealership in Alabama is giving away free Bibles, American flags and gift certificates for a 12-gauge shotgun to customers who purchase any new or used vehicle throughout July.
Koby Palmer, the general manager of Chatom Ford in Chatom, Ala., is seen cocking a shotgun in the video promoting the Fourth of July promotion.
“Between now and the end of July, everyone that comes into our dealership and purchases a new, pre-owned or certified pre-owned car, truck or SUV, not only are they going to get the great deals and service that we provide here, they’re also going to get a Bible, an American flag and, also, a 12-gauge shotgun,” he said in the Facebook promo.
Palmer told USA Today that the sales deal is meant to honor the tiny town of Chatom, home to just over 1,200 people, and its values.
“They lean on their religious beliefs, their pride in America and they love to hunt,” he said.
He dismissed the notion that the dealership was just “handing out shotguns.”
Customers won’t just drive off the lot with a new gun but instead will receive a certificate that can be redeemed at a certified firearms dealer in town or one in Mississippi that has partnered with the dealership.
“This is just showing support for our local community,” Palmer told USA Today. “Anyone that doesn’t 100 percent agree with what we’re portraying, we’re not trying to force our beliefs on anybody. We respect anybody that disagrees, no matter how vehemently they do.”